CLIENT
Nugg Club
WEBSITE
https://wooshi.world/
Learn how Wooshi World, the online metaverse game, achieved brand awareness and success through strategic influencer marketing in the world of online gaming.
Wooshi World faced fierce competition in the online gaming industry. They aimed to support the build of their metaverse game with the sale of 11111 NFTs which act as avatars to the metaverse fantasy land.
Wooshi World leveraged influencer marketing, e-sports and e-girls to be able to build upon a brand name.
1. Influencer Selection: Careful selection of influencers with metaverse gaming interests.
2. Content briefing and look book : Influencers created engaging content showcasing Wooshi World's unique features.
3. In-app promotion : Content shared across platforms for wider reach.
4. Measurable Engagement : Influencers engaged with followers through live streams and giveaways.
Wooshi World's influencer marketing campaign delivered:
1. NFT Sales : Substantial uptick in downloads.
2. Boosted Engagement : Record levels of player engagement.
3. Positive Reviews : Positive reviews and ratings surged.
4. Monetization : Significant boost in in-game purchases and virtual item sales.
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